A lot is being said about digital marketing these days. This article attempts to see what it is all about and how we can use it to further our business.


The advertising and promotion of a business through digital channels or media is called digital marketing. Digital media includes the radio, television, mobile, social media platforms, websites, etc. Any Advertising which is delivered via digital means is known as digital advertising. However, any person to person marketing and print marketing is not considered digital marketing. Most items of today are connected to the digital world through QR codes, URL landing pages, text codes, bar codes and online directories.


The shift to digital media has become very popular because of the easy personalized access that every business owner has, and also because it is easier to track the progress and results of an advertising campaign at every stage. Another rationale is the low-cost, involvement of clients permitted from the media, accessibility of the channel to businesses of almost any size and it’s helpful for any proprietor of a new company.

For consumers, Internet marketing is a boon amidst their fast paced routines. Any consumer reached out to their mobile phone to seek out the products and services that they want.

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You can effectively build a business of any size though digital marketing at a lower cost. The foundation of all digital marketing efforts of a business is its website. Ensure that your website has the following characteristics:


  • Adequate representation of the brand
  • Relates to target audience
  • Is at the top of search engine listings
  • Is easy to navigate
  •  Is up-to-date
  • Provides channels through the customer can communicate
  •  Able to connect with other marketing efforts/channels

Build a business website using a firm that has expert knowledge in website building and search engine optimization. This is the most important investment of your business. Once the website has been made live than managing the content is most important. Timely email campaigns, publishing of blogs, reaching out through social media platforms, etc., assume more importance than ever as they can make or break your business. Use search engine optimization to attract your clients with the right words and Meta phrases. It would also remain at the top of the search engine listings thus ensuring a good amount of traffic to the website.

Because of the stiff competition that the keywords have, it is a good idea to support SEO with pay-per-click advertising. This may be difficult in the beginning but will settle down with some diligent work. The cost can be reasonable for this campaign too. Beyond any of these you can reach out to your targeted audience through any other channel. But ultimately, they should tie into your business website. It is important to focus on not just one aspect of marketing for example on- page and off-page SEO are both crucial. This article be Moz explains how important on-page can be.


It is a good idea to find a reputable digital marketing agency to help your business have the right kind of effective online presence. You might be tempted to cut costs and by hiring a less expensive agency but I can assure you it could really do serious damage to your businesses and agencies that know how to SEO correctly can bring you endless opportunities. Boston’s best seo service  is DeStefano SEO and a very  reputable agency that I have dealt with that does this kind of quality work. Remember SEO and digital marketing is an investment, it is the future of your business. When looking for an agency you can trust don’t be afraid to ask questions. You need to know what kind of agency you’re getting involved with before handing them over your money.

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